Why Website Speed is Critical for SEO?

Site Speed is No Longer a Luxury, It's a Necessity

Since 2021, Google officially accepted Core Web Vitals as a ranking signal. These three metrics — LCP, FID, and CLS — directly affect your position in search results.

What are Core Web Vitals?

• LCP: Loading time of the main content. Should be under 2.5 seconds.
• FID: Response time to user's first interaction. Should be under 100ms.
• CLS: Amount of element shifting during page load. Should be under 0.1.

Slow Site = Lost Customers

According to Amazon's research, sales drop 1% for every 100ms increase in page load time.

5 Key Steps for a Fast Website

1. Convert images to WebP format and compress them
2. Use a CDN (Content Delivery Network)
3. Clean up unnecessary JavaScript and CSS files
4. Enable browser caching
5. Choose quality hosting

At Pixel Digital Agency, achieving 90+ PageSpeed scores is our standard with Next.js-built sites.